Our story and passion for fine jewelry
At G Alan’s Fine Jewelry & Coin, we are a family-owned destination in St. Lucie County, Florida, devoted to celebrating life's greatest moments. Discover how our love for timeless craftsmanship, rare shipwreck coins, and personalized care brings people together.

Craftsmanship rooted in family tradition
For Brandon Lees, the purchase of G Alan’s Fine Jewelry was an opportunity to bring his experience in gold, silver, coins, and jewelry into a store where customers can find something special—and someone they can trust.
Through his work with Lees Gold, Brandon has handled pieces valued for much more than their metal content. An heirloom carries family memories. A shipwreck coin holds a connection to history. An engagement ring marks the beginning of a new life together. That appreciation is at the heart of his vision for G Alan’s.
With the purchase of the store and its inventory, Brandon is beginning a new chapter as a local, family-run jewelry business. His approach is straightforward: welcome people, answer questions honestly, and help each customer choose a piece that fits their taste and budget.
G Alan’s brings together fine jewelry, bridal collections, gold and silver, collectible coins, and distinctive pieces with stories of their own. With repairs, custom jewelry, and bridal work handled in house, we can also help restore a treasured piece or create something personal from the beginning.
Whether you’re celebrating a milestone, searching for an unusual find, or bringing in jewelry that deserves new life, we look forward to welcoming you.
We’re proud to make G Alan’s part of our family’s story—and we’d love to be part of yours.
"G Alan’s created the most breathtaking custom ring for our anniversary. Having an expert jeweler right on site made all the difference—they treated us with warmth, honesty, and incredible artistry."
Sarah & David M., Martin County, Florida